Unleash the Hollrback! At South by Southwest.

Tomorrow I head to Austin for the 2011 edition of South by Southwest Interactive.

While last year was my first year, and I loved it, this year is a big deal.  We’re releasing (and actively promoting) Hollrback at the event.

So far feedback has been unanimously positive, but now is the time to see how people will actually use it during an event that it’s really created for.  A large conference where people are meeting other people for the first time.

A lot of people build products for different reasons, but for me Hollrback is something that I wanted to exist for myself.  I see it as something the world can really use and can make lives better for those who use it.  I see people getting jobs because of a conversation they had with someone a year ago and just now getting back in contact with.  I see people building new companies because of a conversation they had 6 months ago and noticed it in Hollrback.  I see people making new long lasting friendships because when they got home they saw that person they met is into the same music they are.

This is real stuff.  And it’s stuff I care about.  I see it making a difference, and I hope it does.

If I didn’t care, I wouldn’t be wasting anyone’s time.  I promise :)

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